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Contacts:
Charlotte McCormack

IDG World Expo
508-424-4837
charlotte_mccormack@idg.com

Entertainment Software Industry Takes Center Stage as E3 Expo 2009 Kicks Off

FOR IMMEDIATE RELEASE

May 28, 2009

CONTACTS:
Dan Hewitt
202-223-2400
dhewitt@theESA.com

Michelle Curran
Double Forte
415-848-8120
media@e3expo.com

Washington, DC – May 28, 2009 – The Entertainment Software Association (ESA) has confirmed today that over 200 leading-edge computer, technology and video game publishers and developers will be exhibiting at this year’s E3 Expo. The 2009 E3 Expo will take place June 2-4 at the Los Angeles Convention Center (LACC) and is a trade-only event that will not be open to the general public.

"This year’s E3 Expo has garnered overwhelming support from members, exhibitors, attendees and media. We anticipate a blockbuster show fully-loaded with industry news, unveilings, introductions and announcements that will continue to drive our industry forward," said Michael D. Gallagher, president and CEO of the Entertainment Software Association (ESA). The ESA is the trade association that represents the U.S. computer and video game publishers and owns the E3 Expo.

Early registration has closed; however, attendees and media interested in attending the show can still register at the E3 Expo Web site or in-person at the LACC. For further information on credentialing requirements, please check the E3 Expo Web site.

The ESA also announced today the winner of its E3 Expo 2009 T-Shirt Contest, Christine Sununu from New Hampshire. Sununu’s winning design will be featured on this year’s E3 Expo T-Shirt, which will be sold on-site at the LACC during E3 Expo. A portion of the proceeds will go to the Midnight Mission, a Los Angeles-based organization that provides multiple layers of services for the local area homeless with an emphasis on developing self-sufficiency.

Lastly, in coordination with the American Red Cross Blood Services Region, Southern California, the ESA has organized a blood drive scheduled to take place on-site at E3 Expo on June 4 from 10:00am - 4:00pm. Appointments will be required to donate and you can sign up online at www.givelife.org and enter E3 as the sponsor code.


E3 Expo 2009 Show Hours

Meeting Room hours are as follows:
Tuesday, June 2: Noon – 6:00 PM
Wednesday, June 3: 9:00 AM – 6:00 PM
Thursday, June 4: 9:00 AM – 6:00 PM

Show Floor hours are as follows:
 Tuesday, June 2: Noon – 6:00 PM
Wednesday, June 3: 10:00 AM – 6:00 PM
Thursday, June 4: 10:00 AM – 6:00 PM

Lists of current exhibitors and floor plans are located on www.E3expo.com. Produced by IDG World Expo, companies still interested in exhibiting at E3 Expo should contact the team at (877) 216-6264.

The ESA is also reminding E3 Expo attendees that hotel and travel accommodations are nearly at capacity. For more information, visit the E3 Expo Web site at www.E3Expo.com.

Members of the press interested in covering E3 Expo 2009 should contact media@e3expo.com with any additional questions.

To stay current on E3 Expo 2009 news, follow its official Facebook presence at http://tinyurl.com/btx835 and on Twitter at www.twitter.com/e3expo.


About E for AllTM (www.EforAllExpo.com)
Produced by IDG World Expo, Entertainment for AllTM Expo (E for AllTM) is North America's premiere video game event. A celebration of video games and the people who play them, the event brings together the entire game community, from consumers and media, to publishers, developers and retailers. The Expo features exhibits from leading interactive entertainment companies that allow consumers to test and buy the newest video games and gadgets. In addition, E for All includes professional game tournaments, educational seminars, celebrity appearances, and much more. For more information, please visit www.EforAllExpo.com.. Companies interested in learning more about exhibit opportunities, please contact Richard Kazarian at (508) 424-4828, or email richard_kazarian@idg.com.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All® (E For All®), E3 Media & Business Summit, LinuxWorld Conference & Expo®, Macworld Conference & Expo®, Next Generation Data CenterTM (NGDCTM) and REVEAL Los Angeles... The Fashion & Design EventTM. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

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